Two Left Ears
Concept Co-Leads: Lauren Toler, Addi Fraizer
Research Lead: Alex Pano
Graphics Co-Leads: Lauren Toler, Addi Fraizer
Execution Lead: Dovie Jeffcoat
Two Left Ears is a handcrafted pet color company that focuses on strong colors made of quality fabric based in Seneca, South Carolina.
Our team worked with Two Left Ears in a rebranding effort for the Phoenix Challenge competition. We redesigned the logo and brand guide and designed, printed, and converted tags, stickers/labels, branding collateral, a gift bag, and package with a shipper sleeve.
Mood boards with owner's dog the company is named after featured
Logo sketches, process, and final design
designed by Lauren Toler
New brand guide
designed by Addi Fraizer
Brand collateral: versioned logo design and care instructions
designed by Lauren Toler
Label and tag designs
designed by Lauren Toler
Custom Dielines
designed by Dovie Jeffcoat and Lauren Toler
Packaging prototyping
prototyped by Dovie Jeffcoat and Lauren Toler
Final packaging
converted by Dovie Jeffcoat and Lauren Toler; photographs by Catherine McLean